When I was a kid, I loved, loved the Sears Wish Book. It was a catalog full of toys and games and pajamas and other stuff kids might want to put on their gift-request lists. I can still smell the ink on the paper of the Wish Book. I want that Star Wars toy and this video game and, no, I don’t want that pillow, c’mon mom, who wants a pillow for Christmas?
Clearly someone at Amazon has been thinking of the power of colorful print catalogs to promote products, because last month, we got an 89-page catalog from Amazon in our mailbox, titled “Play Together: Amazon’s Ultimate Wish List for Kids!”
— Read on sixcolors.com/post/2019/12/amazons-mystifying-paper-catalogs/