The Creative Society, in other words, is simply a return to the people of the privilege of self-government, as well as a pledge for more efficient representative government–citizens of proven ability in their fields, serving where their experience qualifies them, proposing common sense answers for California’s problems, reviewing governmental structure itself and bringing it into line with the most advanced, modern business practices. Those who talk of complex problems, requiring more government planning and more control, in reality are taking us back in time to the acceptance of rule of the many by the few. Time to look to the future. We’ve had enough talk–disruptive talk–in America of left and right, dividing us down the center. There is really no such choice facing us. The only choice we have is up or down–up, to the ultimate in individual freedom consistent with law and order, or down, to the deadly dullness of totalitarianism.

–Ronald Reagan, The Creative Society (1968)